Lead Product Marketing Consultant
The Bektas Group, Oct 2023 - Present
I led the development of interactive prototypes based on feedback from over 100 participants, refining design decisions and improving user experience across digital platforms. This resulted in a 30% increase in product usability satisfaction scores. I also coordinated the creation of 20 multimedia assets, boosting website traffic by 300% and enhancing brand identity. Additionally, I developed targeted marketing strategies that increased product engagement by 35% and streamlined retail distribution, strengthening the overall digital presence.
Digital Marketing Manager
Digital Content Specialist
Five M Consulting, Jan 2024 - June 2024
Fox Sports, Sep 2022 - Present
DEI Talent Strategy Consultant
Chicago Cubs, Aug 2022 - Dec 2022
As Digital Marketing Manager at Five M Consulting, I led the creation of marketing assets across LinkedIn, TikTok, and YouTube, driving a 22% growth in followers. By tailoring strategies to each platform, I effectively expanded the company’s digital footprint. I also monitored campaign performance, using data-driven insights to boost effectiveness by 15%, and coordinated cross-team meetings to align branding strategies, resulting in a 25% increase in overall engagement.
As a Digital Content Specialist at Fox Sports, I collaborated with stakeholders to develop digital content strategies for Big Ten football, creating engaging content that boosted social media interactions by 35%. I also crafted sponsorship strategies and produced sideline highlights to enhance fan engagement. By analyzing engagement metrics, I implemented data-driven strategies that increased audience interactions by 40% in three months, ensuring consistent growth and a stronger digital presence for Big Ten football.
As a DEI Talent Strategy Consultant for the Chicago Cubs, I leveraged UX research, including heuristic evaluations and competitive analysis, to identify three major drop-off points in the hiring process and recommended improvements for a smoother, more inclusive talent pipeline. I also conducted persona analyses to address candidate roadblocks, tackling the top reasons for candidate attrition. My impactful recommendations earned me a spot as a finalist among 20 groups.
Graduate Student Instructor
University of Michigan, Aug 2022 - Dec 2022
As a Graduate Student Instructor at the University of Michigan, I taught over 100 students foundational principles in responsive and accessible web design. Through project-based coursework, I guided students in building functional websites, emphasizing real-world, hands-on experience with HTML, CSS, and JavaScript. This approach led to 98% positive feedback, with students appreciating the immersive, skills-focused learning environment that prepared them for practical application in web development.