Challenge

The Chicago Cubs are seeking both short- and long-term strategies to recruit, hire, develop, and retain diverse talent. The challenge lies in transforming their workplace into an inclusive and equitable environment that attracts young professionals while aligning with their values. Immediate action involves partnering with a DEI-focused consulting firm to create a unified organizational culture and establish psychological safety for diverse employees. Long-term, the Cubs must offer competitive benefits and promote from within to retain top talent and build a supportive, growth-oriented workplace.

Introduction

This project contains confidential details. Interested? Email me for access.

Client: Chicago Cubs

Roles & Responsibilities: User Research: Competitive Analysis, User Interviews, Persona Mapping, Journey Mapping, Empathy Maps, Card Sorting, Strategy Consultant

Timeline: 5 months